Yggdrasil strikes YG Franchise deal with SoftSwiss

Yggdrasil strikes YG Franchise deal with leading casino solution supplier SoftSwiss

Yggdrasil Gaming continues to expand its list of YG Franchise partners by signing a strategic agreement with iGaming software solution provider SoftSwiss, giving the provider access to iGaming’s proven content, technology, innovation and expertise from Yggdrasil.

The YG franchise license agreement will allow SoftSwiss to take full control of Yggdrasil’s content in its most important markets. SoftSwiss can distribute Yggdrasil’s award-winning games to its established partner network and take advantage of tools, including BOOST, the industry-leading promotional toolkit. In addition, the franchise solution includes GATI, the latest iGaming development and distribution innovation from Yggdrasil.

With YG Franchise, Yggdrasil aims to increase the level of flexibility and content control for strategic partners, such as SoftSwiss. As such, all games, features and support services are provided. It will also allow SoftSwiss to use GATI to develop and distribute its own games on the franchise platform. Over seven years of success, iGaming from Yggdrasil is reflected in the franchise solution.

The new Vault of Fortune title is included in the full catalog of proprietary Yggdrasil games available for SoftSwiss, as well as in the growing portfolio of YG Masters titles. All games are supported by BOOST and configured for maximum geographic coverage.

The new partnership will allow SoftSwiss to collaborate globally with other Yggdrasil franchises. SoftSwiss will have access to unique GATI technology, game development tools and interfaces to build, port or commission games that can be implemented by other franchises. The network significantly measures the distribution potential and business opportunity for SoftSwiss and all franchises.

Andrew Pegler, Head of Commercial at Yggdrasil for Publishing, said: “SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.

“As our Franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their iGaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.

“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase potential returns for all parties.”

Max Trafimovich, CCO at SoftSwiss, said: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilise the solution to collaborate and drive revenue and growth. The content is strong and supported with unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.

“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”

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