The UK Betting and Gaming Council, an organization that focuses on maintaining integrity in the iGaming and betting industry and the rights of users, has praised the success of the whistle-to-whistle ad ban. The organization says the advertising ban has helped limit minors’ exposure to gambling advertising.
The whistle-to-whistle advertising ban was introduced on August 1, 2019, resulting in gambling ads now being shown on television during sports broadcasts before 9:00 p.m.
UKBGC CEO Michael Dugher expressed his happiness at the results of the advertising ban when primetime football returns to television.
The UKBGC had conducted a study with the help of Enders Analysis, a data analysis company. The study found that the ad ban resulted in a 97% drop in ad viewing by children. The study included children in the age group 4-17 years.