Playtech, the world’s leading gambling technology company, announced today that it has launched the Casino’s award-winning content with its long-term strategic partner, bet365, in New Jersey.
The launch sees bet365 live with a selection of the top Playtech games, including Playtech classics such as White King, Great Blue and Magic Seven by Frankie Dettori.
The partnership is the first step for Playtech in the US market, with partnership plans with several New Jersey operators in the coming months. This is for Playtech to guarantee regulatory approval on the market last month. Playtech has also begun licensing in other U.S. jurisdictions.
bet365 entered the New Jersey market in 2019 and has since provided the sports card and online casino to customers across the state.
A bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”
Shimon Akad, Playtech Chief Operating Officer, said: “This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead. This launch also serves as a prime example of our commitment to partnering with leading operators to bring leading software services and great content to new and growing markets.”