There are a lot of swedish gamblers and the casinos know that. Since the new casino regulation that started in 2019, a lot of online casinos got the license for sweden market. The big casinos such as LeoVegas or VideoSlots immediately got a swedish license to continue and operate in Sweden. But since the new gambling law, a lot of people were disappointed cause they couldn’t receive new bonuses anymore. This started the grow of offshore unlicensed casinos to target swedish players without any direct marketing.
A lot of casinos offer welcome bonuses, cashback bonuses and other reload bonuses for their players. Swedish gamblers miss this and since they were used to receive one of the best bonuses in the casino industry, they started to search for unlicensed casinos that accept players from Sweden. Even though this is a risk for the players, they accept it and they start playing on such casinos because of the bonuses.
Now the Swedish gambling authority is trying to find new ways to stop the migration of players towards the unregulated marked and to offshore casinos which don’t have spelpause and other beneficial things that players with gambling addiction would consider doing when they feel that the fun is over.
We don’t know what will happen in the future, but we are sure that players will always find a way to avoid the regulations that are affecting them instead of affecting the casinos.